Social media is one of the most valuable online marketing channels, especially for restaurants. Users spend a large part of their time on Facebook, Instagram, Twitter, and YouTube. In fact, nearly 140,000 hours of video are uploaded and viewed over 3 billion videos daily on YouTube. Plus, Facebook content and the omnipresent Like button is clicked about 2.7 billion times every single day. That’s why it’s crucial to market your business on social media to remain current and be successful.
Using Social Media Marketing for Your Restaurant
Have you noticed how much people love sharing photos of their food on social media? That’s why nearly half of restaurant diners choose where to eat based on social media feedback. Websites like Yelp are a cornerstone of marketing. Using social media helps you build your brand and increase sales.
In 2020, almost four billion people were using social media worldwide, which is expected to increase to nearly five billion by 2025. According to Statista, 70 percent of the US population has at least one social media profile. Users enjoy spending free time on social media because these platforms offer an easy way to network and stay connected to friends, family, and coworkers.
Create Social Media Marketing Goals
Powerful examples of social media marketing goals are increasing brand awareness, increasing community engagement, and increasing your sales. You can do this by adding value to those who follow your organization by providing essential insights, information, and resources to your audience. Make your Facebook page the source of information about your industry.
Engage Followers
Brands should never lose sight of the social media network’s purpose. Always use social media sites to engage and communicate. Consider engagement as if you were developing a community for your audience. Engaging people through interaction effectively increase brand recognition and sales. Ask questions or make a call to action (CTA) to start a real conversation at the end of your posts. Respond as soon as possible to comments and messages. After all, social media is about building relationships.
Become an Expert Facebook User
Making social media content ahead of time allows you to focus on your content once a week instead of all day every day. Once you have your pre-made updates ready, you can post them at strategic times during the day. Here are some other ways to leverage Facebook to your benefit:
- Use messenger to offer takeout ordering
- Post high-quality photos
- Write a valuable business description
- Use an eye-catching cover photo
- Make good use of user-generated content (reposting memes and photos)
And don’t forget to use a CTA whenever possible. Check out our Facebook page here to help you get started.
Using Instagram Like a Pro
You can now use Instagram for your business. With Instagram, whether it’s for you or your business, brands can humanize their content, recruit new talent, showcase products, and engage audiences. Listed below are some more ways to improve your marketing strategy on Instagram:
- Write a captivating bio
- Use a memorable profile picture
- Always include a CTA (call to action) in your bio
- Use specific hashtags
- Add a clickable URL to your bio to drive traffic to an external website
A common question asked about a social media platform is, “How often should I post?” Although many companies have tried to get a specific number, the reality is that what works best for one business doesn’t always work best for another. Comparing content engagement over one week with different posting techniques will give you some valuable insights. Most major brands post on Instagram five to seven times per week.
Tweet Your Way to New Customers
With nearly 314 million monthly active users, Twitter is full of potential customers for your business, making it a valuable platform for most brands. According to an article published on Social Pilot, Twitter marketing proves to be a lucrative means for social media advertising, especially for small businesses who want to connect with local customers. Here are a few tips on using Twitter successfully:
- Interact frequently with your audience
- Complete your profile and be as engaging as possible
- Include links to your website in your bio and tweets
- Select a memorable profile picture and header
- Add links to your favorite websites
- Consider your target audience’s personality
- Use the Pinned Tweet feature
Regularly updating your pinned tweet is another small detail. For example, a sales event could be approaching, or you may have just launched a marketing campaign. Because your audience will see it first and stay at the top, your audience will engage with it frequently.
Additionally, social media gives you a better understanding of what your customers are doing online. By using the analytics platforms on Facebook, Instagram, and Twitter, you can learn what types of content your target market is most interested in.
You can advertise your company online through each social media platform that has its own unique features. Your job is to learn how they work and what they’re for. Our job at Taylor Freezer of Michigan is to provide you with products, parts, and services to make your business a success. Call us today at 734-219-9969 to learn more about our ice cream, Broaster foods, coffee, or juicers.
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